Coventry
About Coventry
Market Overview
Market Value
Advisor Role
Regulation
What's Next
Coventry First
Industry Education
Resource Center
Coventry Careers
Market Overview: Value
The vital role of advisors.
The secondary market expands the range of financial planning solutions an advisor can offer. For this reason, the advisor’s first responsibility is to have a client’s life insurance holdings appraised on a regular basis. With an accurate valuation, advisors can determine if a secondary market transaction could be advantageous.

If a secondary market transaction is in order, advisors must next see that certain due diligence requirements are met. They should ensure that the purchasing firm has policies and procedures in place to protect client confidentiality, including provisions that no identifying information about the insured will ever be provided to an individual investor. They should verify that the valuation process is rooted in a deep understanding of life insurance to ensure an accurate and equitable valuation. Most important, they should make sure that institutional capital is used to fund the transaction. Only through such due diligence can the opportunities of the market truly be realized.

Contact Us Careers Site Map Terms of Use