Coventry Surpasses $100 Million in Enhanced Cash ValueSM
Coventry today announced that it has exceeded more than $100 million in Enhanced Cash ValueSM (ECVSM) since the program launched, signaling extraordinary demand from advisors and policyowners seeking a faster and more beneficial alternative to the cash surrender value offered by life insurance carriers. “The momentum we’ve seen so far is remarkable,” said Reid Buerger, CEO of Coventry. “Enhanced Cash Value is delivering exactly what the market needed: speed, simplicity,…